RUStelefonen, Russ 2018
Photos: iStockphoto.com, Nucleus and Rustelefonen
RUStelefonen is a service established to provide the public with information and counselling regarding alcohol, drugs and substance abuse in a non-moralizing manner. Nucleus and Go Electra created a campaign for RUStelefonen with the aim of reaching a specific target group, "Russer", which is what students graduating high school are called in Norway. As part of this a film for social media was made, where my task was to create the backdrop. The backdrop is an adaption of the website, it needed customization to work as a backdrop, and still be easily recogizable as the Rustelefonen website, watch the final result on YouTube, and see the process below.
Above, the website as it was, below the customizations made for the backdrop.
