Gluten- & lactose free chocolate
This is a self initiated project, I gave myself a one-day challenge to design a brand. I chose to make one for gluten- and lactose free products. The name Fri was chosen as it in several Scandinavian languages means "free", giving the brand name both the meaning "to be free" and "free from". By using the name as an eye-catcher on the products together with a sharp diagonal (stop signal) through the primary display panel and bright colors, the products gets a strong visual expression that is easily recognizable and transferred to future products. The packaging itself becomes a sign that tells this product is part of the "free from" assortment.
The fonts used in this project are Akzidenz-Grotesk and Lora.
